Service
AI Search Optimisation (GEO): Get Recommended by ChatGPT, Gemini and Perplexity
More and more people ask ChatGPT instead of searching Google. We make sure that when someone asks about what you do, the AI assistant knows you and recommends you.
I’ve been doing SEO since 2004, and this is the biggest shift I’ve seen since Google itself. Your customers no longer just search; they ask: “Which hotel software should I use?”, “Who builds custom ERP systems in Bulgaria?”. ChatGPT, Gemini, Claude or Perplexity answers them. If the model doesn’t know you, you don’t exist in that conversation.
AI search optimisation, also called GEO (Generative Engine Optimisation), is the work that gets your business into AI answers. It builds on classic SEO and adds a few new layers.
Who AI search optimisation is for
- Service businesses chosen by asking: consultants, law firms, clinics, agencies, B2B suppliers.
- Software and SaaS products where buyers ask “what’s the best tool for…”.
- Online stores that want to show up in product comparisons.
- Experts and personal brands who want AI to know who they are.
What we do
1. A clear identity for AI models
AI models mix up people and companies with similar names. We add structured data (schema.org: Organization, Person, Service, Product, FAQPage) that states clearly who you are, what you do and where.
2. llms.txt and access for AI crawlers
We create an llms.txt file, a short brief of your business written for AI assistants, and configure robots.txt so GPTBot, ClaudeBot, PerplexityBot and Google-Extended can reach the right pages.
3. Content AI can quote
AI assistants quote clear, specific answers. We rework key pages around questions and answers, facts and comparisons rather than slogans, and add FAQ sections with schema.
4. Authority beyond your website
AI models trust what they see repeated across many sources: directories, media, profiles, reviews, and Wikipedia or Wikidata where appropriate. We build a consistent presence with the same name, description and facts everywhere.
5. Technical foundations
A fast site, clean HTML, correct language versions and sitemaps. We also add your site to Bing Webmaster Tools, because ChatGPT’s web search relies on Bing.
6. Monitoring
We ask ChatGPT, Gemini, Claude and Perplexity the questions your customers ask and track whether and how you’re mentioned. That’s the new ranking report.
How we work
- AI audit: what AI assistants know about you and your competitors today.
- Question map: what your customers ask and where you need to appear.
- Technical setup: schema, llms.txt, robots.txt, speed, Bing.
- Content: service pages, FAQs, comparisons and expert articles.
- Authority: presence beyond your website.
- Monthly monitoring of mentions in AI answers.
Why us
- SEO since 2004. AI search optimisation doesn’t replace classic SEO; it builds on it. We do both, together with the team at our SEO agency Reshenia.
- We do it for ourselves first. This site is set up exactly this way: person and company schema, FAQ schema, an llms.txt file and open access for AI crawlers.
- We understand the code. As a software company we can implement the technical changes ourselves.
It works best alongside classic SEO services and, for stores, e-commerce SEO.
Want to know what ChatGPT says about your business today? Get in touch and we’ll run a short AI audit.
Frequently asked questions
What is AI search optimisation (GEO)?
AI search optimisation, or GEO, is the work that gets your business mentioned in answers from AI assistants such as ChatGPT, Gemini, Claude and Perplexity. It builds on classic SEO and adds structured data, llms.txt, answer-style content and off-site authority.
How is GEO different from traditional SEO?
The foundations are shared: a fast site, good content and authority. The difference is that AI assistants quote specific answers and rely on a clear identity, so schema, FAQs and a consistent presence across the web matter more.
What is an llms.txt file?
llms.txt is a plain-text file at the root of your website that briefly describes your business and its most important pages for AI assistants. Think of it as your site’s business card for ChatGPT, Claude and other models.
How can I tell whether ChatGPT knows about my business?
Ask it the questions your customers ask, for example “who builds hotel software in Bulgaria”. Our AI audit does this systematically across several models and compares you with your competitors.
Why does Bing matter for ChatGPT?
When ChatGPT searches the web it relies on Bing’s results, so we add your site to Bing Webmaster Tools and monitor indexing there, not only in Google.
